Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.
Copywriting involves content writing, but in an attractive form, so that it grabs the attention of the audience immediately. But, copywriting has a greater task to perform – which is selling the real worth of a brand, its products, and services.
Copywriting is Meant For Branding
Your copy needs to be created for the best reason — branding. Your copy has greater chances of success if it adds to branding. Branding means telling audience why your brand matters.
Like content writing, your copy needs to attract the attention of your audience. But with copywriting you should be one step ahead. You should be able to grab the attention of your audience and entice them into action.