The web is evolving and will continue to evolve well into the future. One network that many people though would revolutionize social media is Google Plus. Indeed, when Google introduced it, many social media watchers predicted an explosion as the new platform competes with social networking sites like Facebook and Twitter.
That is what was wrong: many people saw Google+ as a social networking site, yet it is not. Instead of thinking about Google+ as a social site, you should think of it as a social layer. This layer helps SEOs push their sites to rank better on Google search engine. Imagine all the Google products you use on a daily basis: Gmail, YouTube, Google Drive, etc.
Google has integrated Google Plus functionality to all of their products. This should tell you that Google uses these integrations in some ways, top among them in search engine algorithms. Forget all those people you’ve heard say Google+ is dead; the following are three important reasons why you should create a brand presence on Google+.
We all use Google products
Can you imagine the number of people who use Google products? Perhaps you only know a few of the products that Google offers, but the number of products Google makes is far higher than what you think: from web storage to cloud computing, to web browser to an operating system to a smartphone to self-driving cars, just to mention a few.
This big number of Google products shows you how dependent we are on Google. It should therefore not surprise you if, a few years down the line Google Plus becomes the next big thing. Perhaps if Google was to invest its energy into Google Plus, you may be surprised by what this platform becomes.
What’s more, Google+ users have been increasing steadily. Today, more than 400 million people are active Google+ users. There is a likelihood that Google will integrate Google+ with more of its products in coming years. Therefore, it makes perfect sense to want to have a presence on this social platform.
Through Google Authorship, you can link content you have written on a particular website to your Google+ profile. As a result, Google can better understand you as the author and the content you have published on the web. In addition, an author using Google Authorship gets a more eye-catching result in search engine results pages (SERPs). This makes your listing on SERPs stand out from other authors.
AuthorRank on the other hand helps Google weed out search engine spammers by serving its users with results of relevant and legitimate content from respectable authors in that field. For the most part, AuthorRank is a good thing and helps improve the results that search engine users get to their queries. The opportunity here is big and entrepreneurs who will take advantage of this are likely to reap big in the near future.
Enjoy increased control of your brand messaging
Imagine your experience on Facebook, Twitter and most other social networking sites. You could have 5000 Facebook friends, most of which are complete strangers and yet you have no way to sort out those who are in your inner circle and those who are just acquaintances. Trying to organize these friends is often an impractical undertaking, no wonder most of us never get around to doing it.
Google+ is different; it allows you to make that decision at the point of accepting someone into your circle of friends. You have the option of accepting them based on the type of relationship that exists between the two of you. Now, when posting messages on the platform, you can choose which group of people should see certain messages and not others.
In a company scenario, for instance, you could publish a post and send it out only to the IT team in your company. With just a little time to spare to learn the workings of Google+, you can be well on your way to making the most of this platform whose potential has only been slightly explored.
As you can clearly see, it looks like Google+ will be part of the future. Although there is no telling how the rise of Google+ will affect the idea of social networking, it is quite clear that businesses that will align themselves with this social layer will most likely reap big.